How to Get Real Estate Leads for Under €30

In the Netherlands, 92% of homebuyers start their search online. Over 85% use social media during that process. If you’re not advertising on Meta (Facebook + Instagram), you’re invisible to most active buyers. But with the right formats, targeting, and follow-up, you can generate qualified Real Estate Leads for under €30.

Marketing voor Bouwbedrijven, Aannemers & Architecten in Emmen

In de bouw- en woonbranche draait alles om vertrouwen. Employer branding bouwt jouw reputatie als topwerkgever, terwijl lokale SEO en advertentiecampagnes zorgen voor kwalitatieve leads. Wist je dat nummer 1 in Google vaak wel 30% meer bezoekers trekt dan nummer 3? Ontdek hoe wij jouw positie in Emmen versterken en je marketing slimmer maken.

Server-Side Tracking Explained

Missing Conversions? Read about the ins and outs of Serverside Tracking | Article by HOBM™

Why You Need Server-Side Tracking in 2025 and beyond?
Tracking today is broken. Browsers block it, users reject cookies, and your pixel data is basically playing hide and seek. That means your ads reach the wrong people, your reports lie, and your marketing budget cries in the corner.
Server-side tracking fixes that. It gives you back control, keeps you compliant, and makes sure your ads perform like they should—without creeping anyone out.

Social Media Marketing for Interior Architects

Featured Image - Social Media for Interior Designers - Addo Architects - House of Brands Media

What’s the best social media platform for interior architects?
What kind of content actually works for designers like me?
And how do I actually get clients from Instagram — not just likes from other architects?

If you’ve been asking yourself any of these questions, you’re not alone. Social media can feel like a full-time job — especially when you’re already juggling client calls, sourcing materials, and trying to keep your projects on schedule.

But here’s the thing: you’re sitting on a content goldmine, and the answers you’re looking for are (mostly) simpler than you think.

In our latest blog post, we break it all down — from choosing the right platform to crafting posts that turn scrollers into clients. No jargon. No fluff. Just practical tips, real-world examples, and a strategy that fits into your design life.

Local Citations for Architects in the Netherlands

Are you an Architect working in a local Area? Local SEO can greatly improve organic traffic to your website | Article by HOBM™

Wondering how to get found locally on Google as an architect in the Netherlands? Local citations might just be your new best friend. They’re a simple but powerful tool to help your firm show up in local searches—right when potential clients are looking.

From Templar Knights to Videoland

Heritage brands risk fading into obscurity. From the fall of Free Record Shop to the rebirth of Videoland and the global rise of Claus Porto — rebranding can mean the difference between bankruptcy and thriving in your market.

AI impact on SEO and Google Search

AI´s impact on SEO is transforming Google Search and reshaping the future of how people interact with SMEs, this shift is more opportunity than threat. Instead of just ranking for keywords, businesses now need to focus on creating high-quality, helpful, and authoritative content that answers real customer questions. With Google’s AI-generated summaries and conversational search on the rise, small businesses should double down on expertise, optimize for local SEO, and structure their sites so AI can easily understand them. By staying agile and human-focused, SMEs can not only survive but thrive in the age of AI-powered search.

Branded Campaigns Are Stupid

Branded Campaigns protect your brand, boost click-through rates, and improve conversions by securing the top spot on search results. They help you control messaging, gather data for retargeting, and prevent competitors from stealing your traffic. Don’t miss out—learn how branded ads can drive growth for your business.

Stop the Scroll: How to Hook Homebuyers, Builders, and Clients in 3 Seconds

100 Hooks - Your cheatsheet to great titles | HOBM™

In marketing, your hook is everything. It’s the line that gets people to stop scrolling, click your ad, or read your email. In the housing industry—where everyone from architects to contractors is competing for attention—mastering hooks isn’t optional. It’s survival.
Similar to a catchy chorus in a song, a marketing hook aims to make an advertisement or message memorable and enticing from the first encounter.

The role of a marketing hook is crucial in today’s competitive advertising landscape, as it helps a brand stand out and encourages consumers to engage further.

Hooks can take various forms, such as intriguing questions, compelling imagery, or surprising facts, each designed to spark interest and guide consumers through the marketing funnel—from initial awareness to eventual loyalty.

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