14 Feb
Google Ads, Ad Copy, Video Advertising

Top 10 Benefits of Paid Search for Businesses

Paid Search is a critical aspect of a company’s marketing strategy in today’s digital age. With the rise of the internet and social media, businesses now have a wealth of opportunities to reach potential customers and build their brand. Paid Search Advertising can help businesses increase the visibility of their brand, products and services by appearing prominently on search engine result pages (SERPs) and relevant digital channels. In this article, we’ll take a closer look at the top 10 benefits of advertising for businesses.

1. Increased Visibility & Brand Awareness

One of the primary benefits of paid search is increased visibility and brand awareness. Paid search can help businesses increase the visibility of their brand, products and services by appearing prominently on search engine result pages (SERPs), Google Ads and Bing for example. By boosting visibility in SERPs, businesses can reach more potential customers who they may not have access to through organic searches. Additionally, paid ads on social media platforms like META (Facebook, Instagram and Whatsapp), Linkedin, Tiktok and Pinterest can help build brand awareness as more people will become exposed to your offerings.

2. Reach Specific Target Audiences

Another advantage of paid search is the ability to reach specific target audiences. With advanced targeting settings and options, you can target a specific audience with ads that are relevant to them. This not only increases the chances of your ad being seen but also increases the likelihood of a potential customer taking action as a result. By tailoring your advertising efforts to specific groups of people, you can reach the audiences most likely to become customers and maximize your return on investment.

3. Ability To Reach A Wider Audience

Paid Search offers the ability to reach a wider audience than traditional advertising methods, such as print advertising or billboards. With the widespread use of the internet and social media, businesses can now reach millions of people all over the world with just a few clicks. Additionally, paid advertising platforms offer a range of targeting options, allowing you to reach specific audiences based on factors such as location, age, interests, and behaviors.

4. Easily Trackable Results

One of the biggest advantages of paid search is the ability to track and measure the results of your campaigns. With tools like Google Analytics, you can track the performance of your ads in real-time and make data-driven decisions to optimize your campaigns for better results. Additionally, paid advertising platforms offer a range of metrics and analytics that provide valuable insights into the effectiveness of your advertising efforts, allowing you to make informed decisions about where to allocate your advertising budget.

5. Cost-Effective

Online Advertising is often more cost-effective than traditional advertising methods, such as printing flyers or buying billboard space. With paid search, you only pay for the clicks or impressions that your ad receives, allowing you to control your advertising costs more effectively. Additionally, paid advertising platforms offer a range of budgeting options, allowing you to set a daily or monthly budget for your campaigns and avoid overspending.

6. Quick Launch

Google Ads allows you to launch a marketing campaign quickly and effectively, giving you the ability to respond to market changes and take advantage of new opportunities in real-time. With the ability to create, launch and optimize campaigns in just a few clicks, businesses can quickly respond to changes in the market and reach potential customers before their competitors do.

7. Improved Conversion Rates

Paid search can be optimized to drive leads and conversions, providing you with the ability to connect with potential customers at the right time and place. By using tactics such as retargeting and dynamic ads (especially cross-media), businesses can reach potential customers who have shown interest in their products or services and increase the likelihood of a conversion. Additionally, paid advertising platforms like Google, META and Linkedin offer a range of optimization tools.

8. Testing and Improving Your Marketing Strategy

online Advertising provides businesses with the ability to test and refine their marketing strategy by running targeted campaigns on different platforms and measuring their performance. This allows businesses to make informed decisions about their marketing approach, improving the effectiveness of their campaigns and ultimately, driving better results.

9. Building Customer Loyalty

Paid search can be used to engage with existing customers, build loyalty and encourage repeat business. For example, businesses can run targeted campaigns to offer exclusive promotions or discounts to their customers, further increasing their engagement and customer satisfaction.

10. Maximizing Your Budget

Paid search allows businesses to maximize their advertising budget by reaching the right audience with their message. By utilizing advanced targeting options and tracking results, businesses can make informed decisions about their ad spend, ensuring that their budget is being used effectively to reach their target audience.

Key Take Aways

House of Brands Media provides an unparalleled range of benefits from paid search, helping businesses to whom it serves reach their target market, improve their sales, and yield a higher return on investment. By using House of Brands Media’s cutting-edge tools and powerful strategies, businesses can gain visibility in their industries, optimize their marketing techniques, and expand relationships with current customers. See our pricing packages

29 Jan
Google Ads, Ad Copy

Ad Copywriting: How to Craft Better Ad Copies & Get Results

Research & Build Your Ad Copy Around Buyer Personas

Knowing your customer’s wants, needs and interests is essential to crafting effective ad copy. When creating an ad copy it is important to identify who the target audience is and create buyer personas around them. This allows you to tailor language and messaging. Knowing your customer’s wants, needs and interests is essential to crafting effective ad copy. When creating an ad copy it is important to identify who the target audience is and create buyer personas around them. This allows you to tailor language and messaging that speaks directly to that persona’s unique interests and concerns. By understanding their problem, values and motivations, you can craft more compelling copy that resonates with the right people. Additionally, it is important to consider the customer journey and how your ad copy fits into it. Knowing where your customers are in their buying process can help you craft more effective ads that move them through the funnel. Finally, it is important to use language that resonates with your target audience. This means using words and phrases that they understand and relate to. By doing this, you can create an ad that speaks directly to that persona’s unique interests and concerns. By understanding their problem, values and motivations, you can craft more compelling copy that resonates with the right people.

Research the Market & Gather Intel from Competitors’ Ads

Before writing your ad copy, it’s important to do research. Gather market intel from competitors’ ads, analyze their headlines and CTA’s, study their landing page flow and take a closer look at the results they are getting. Doing this research and gathering intel give you an idea of what is already working in your industry and informs you of the kind of phrases, keywords, supporting information, or even visuals to include that can help optimize your own message for success.

Crafting great ad copy means understanding the storytelling process better. There is no one-size-fits-all solution when it comes to the perfect ad. That’s why testing your ads is so essential; you need to make sure that what you are writing is resonating with your target market. Try out different headlines, calls-to-action offers and more to find the combination that works best for you and your message. With enough testing and tweaking, you will be well on your way to creating powerful and engaging campaigns.

Understand the Various Elements of an Ad Copy

Before you start creating your ad copy, it’s important to understand the various elements that make up an effective ad. An effective ad should include a strong headline, sub-headline (optional), body text, call-to-action, and a strong visual element. Make sure each element is well crafted to create an ad that catches the customer’s attention and drives conversions. Additionally, consider the target audience and tailor the ad copy to their needs.

Come up with Clear Messaging & Solid CTA’s

The most successful ads speak to the customer in a very clear and direct way. Keep your message clear, concise and consistent across all ad platforms and sizes. Choose words carefully and make sure every single element of your ad drives customers to take action. Also, be sure to have a great call-to-action (CTA) that encourages people to click on your ad. You can use various CTA’s like ‘Buy Now’, ‘Start Today’, or ‘Free Shipping’. Make sure it is something that people can’t help but click on!

Utilize Creative Visuals to Enhance Your Ads’ Engagement & Performance

Visuals are an essential part of effective ad copy. Images, videos and GIFs can help your ads to stand out from the competition and capture attention immediately. It is also important to remember that visuals should accurately represent your product or service as well as what you’re selling and the landing page to which they will be directed. Visuals should also be high quality, aesthetically pleasing, and on-brand with the overall message being portrayed in your ads.

House Of Brands Media

Are you looking to improve the performance of your ad copy? House Of Brands Media can help. We specialize in creating effective ad copy that will drive conversions for your business. With this in-depth article on ad copywriting, you’ll get proven strategies to test, tweak, and perfect your ad copies. Take advantage of our expertise and get started today!

03 Nov
Search Campaigns, Ad Copy

Write Conversion Driven Ad Copy With 3 Simple Tactics

Do you know how to write headings that convert? If not, you’re in for a treat! You see, when it comes to writing ad copy, there are a lot of do’s and don’ts that you need to keep in mind. If you want your ad copy to convert, then you need to make sure that it is effective and engaging. After reading this blog post, you will learn the do’s and don’ts of writing ad copy that converts. We will also provide some practical examples so that you can see what works and what doesn’t. Let’s dig in!

What is known as Good Ad Copy? 

There are three main factors to know when you sit to write good ad copy;

  1.  The ad copy should show how your product solves the customer’s problem. 
  2.  It should be written in the active tense.
  3.  It must have a strong call to action.
  4.  It should be real and relatable. Not full of sales jargon.

If you can use these basic guidelines, your ad copy will surely convert!

Write For Humans Not Machines

Some great ways to do this are by:

1. Using persuasive active tense language that speaks directly to your audience.
For example, “Save 500 hours every year with our management software.” This advert addresses the common frustration that customers experience with working long hours with management software. However, with your software, they can save 500 hours of work every year which is significant and appealing to busy business owners and managers. They will read this and click on your solution instead. 

2. Incorporate keywords and phrases that are likely to resonate with your target audience so as to provide value in a unique way. 
For example, the Ad Copy that says, “Rated the warmest winter jacket on Earth!” includes the keywords of winter jacket with warmth, and they both provide a good visual of what the product does.

 3. Stay focused on what your customers care about and tap into their needs and desires.
For example, all busy marketers would like to set up their emails quickly. So, the ad copy that says, “Get your email list of leads set up in 5 minutes or less!” is very appealing to them.

Other Examples of Good Ad copy
“Extra pockets for your convenience.”
“Go to sleep and let the X laundry system clean your clothes overnight.”
“The only email marketing software to allow your subscriber segmentation.”

More examples of good copy

What Is Bad Ad Copy?

Bad copy can be identified as follows:

  1. It’s all about you. Bad ads are about bragging about how great your company is. 
  2. It doesn’t focus on the customer or their problem
  3. It has NO Call to Action.
  4. Many marketers make the mistake of writing generic, cliche-ridden ad copy that doesn’t really say anything about their products or services. For example, using phrases like “lowest prices” and “best quality.” 
  5. Writing in passive tense does not appeal to readers.

These common pitfalls will reduce your chances of capturing the attention of potential customers online.

Examples of bad copy for Google ads: 
1. Drive A 2014 Mazda3 Today- Mazda3.ca: CAJ’s Best of the Best Winner 2014! With 17% More HP & 27% More Torque.
2. Computers: Hundreds of computers, printers, and games powered by Buy Sell Exchange.
3. Medical Equipment: Second Hand Medical Equipment: Spare parts & Tubes Extensive Database

A Case Study

This is how bad copy can become good engaging copy:

The bad ad copy:
“SEEK Accountants: SEEK has over 6,000 new jobs. Career advice and daily job emails.”

Why it does not work:
The ad is very company focused and has a passive tone which is not endearing to potential customers. 

 It can be changed to this better ad copy:
“Need Accounting Work? Discover over 6000 new jobs. Get career advice & more. Call us today.”

Why it works:
It relates to customer pain of needing work and career advice. It also offers a solution of 6,000 plus new jobs to customers looking for a job.

House Of Brands Media

Need help creating ad copy that converts? House of Brands Media can help! Our experts are on hand to provide practical examples and guidance for crafting effective, engaging ad copy. With our assistance, you’ll be able to optimize your online advertising campaigns for maximum conversion. Get in touch with us today to learn more about how we can help get your ads noticed and converting!