Server-Side Tracking Explained
The Fix for Broken Marketing Data

Missing Conversions? Read about the ins and outs of Serverside Tracking | Article by HOBM™

Why You Need Server-Side Tracking in 2025 and beyond?
Tracking today is broken. Browsers block it, users reject cookies, and your pixel data is basically playing hide and seek. That means your ads reach the wrong people, your reports lie, and your marketing budget cries in the corner.
Server-side tracking fixes that. It gives you back control, keeps you compliant, and makes sure your ads perform like they should—without creeping anyone out.

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