Server-Side Tracking Explained
The Fix for Broken Marketing Data
Why You Need Server-Side Tracking in 2025 and beyond?
Tracking today is broken. Browsers block it, users reject cookies, and your pixel data is basically playing hide and seek. That means your ads reach the wrong people, your reports lie, and your marketing budget cries in the corner.
Server-side tracking fixes that. It gives you back control, keeps you compliant, and makes sure your ads perform like they should—without creeping anyone out.
Branded Campaigns Are Stupid
Should You Pay to Appear When Someone Googles ‘Your Construction Firm’?
Branded Campaigns protect your brand, boost click-through rates, and improve conversions by securing the top spot on search results. They help you control messaging, gather data for retargeting, and prevent competitors from stealing your traffic. Don’t miss out—learn how branded ads can drive growth for your business.
Ow Boy Your Cookies Crumbles
Protect Your Marketing Spend When Tracking Gets Tough
Why the end of cookies isn’t the end of the world — but you do need a new plan
Cookies have been the backbone of online marketing for years. But soon, the way they work is changing — big time. What does that mean for your business?
Don´t Be Anoying Mastering Omni-Presence Advertising
A Practical Guide to Smart, Engaging Content Strategies That Keep Your Brand Top of Mind in 2025 and Beyond
If you show up everywhere, people will buy from you.” That’s the promise of an omni-present strategy—but is it true?
In 2025, simply running a few Google Ads or posting on Instagram isn’t enough. Buyers are savvier, platforms are noisier, and attention is shorter than ever. An omni-present strategy isn’t about being everywhere—it’s about being strategic. This article breaks down how real estate agents, architects, and construction pros can build smart, multi-channel marketing strategies that keep their brand top-of-mind—without burning out their budgets or their audiences.
Why Google Ads Still Matter for Dutch and Belgian SMEs
Simple ways to reach more customers without wasting your budget
How small businesses can reach more customers without wasting money—even as AI tools reshape marketing
If you run an SME in the Netherlands or Belgium, you know online marketing keeps evolving fast. Google Ads remains one of the most reliable ways to reach customers actively searching for what you offer. This article explains why Google Ads still works, how AI is starting to change the game, and how to get better results without blowing your budget.
5 Reasons Why You Need A Google Ads Audit
(Especially if You're in Real Estate or Construction)
If you’re spending money on Google Ads but have no idea if it’s actually working for you, you’re not alone. A free audit could save your business thousands—literally. Let’s break down why getting a Google Ads audit is a no-brainer, especially if you’re an architect, developer, or contractor in today’s ultra-competitive housing market.
Video Marketing in 2025 – Still Relevant for Real Estate, Architects, and Builders?
20 Tips On How To Use Your Video Podcast As A Marketing Accelerator
Yes, it still works—and in fact, it works better than ever. In 2025, clients don’t just want to read about your latest projects. They want to see the textures, feel the light in a space, and watch your ideas come to life. Video marketing, especially in podcast form, builds connection, authority, and trust. It’s not just about pretty footage; it’s about smart storytelling that converts views into inquiries.
