13 Mar
SEO

Surviving Google’s March 2024 Core Update: A Guide for Non-Tech Savvy Entrepreneurs

Google’s recent announcement of the March 2024 Core Update has sent shockwaves through the SEO landscape. As an entrepreneur or business owner, it’s crucial to understand the implications of this update and how it may affect your online presence (organic traffic). Let’s dive into the key takeaways from this update and what you can do to adapt effectively.

Understanding the March 2024 Core Update: Prioritizing Quality ContentPrioritizing Quality Content

Google’s latest core update aims to enhance the quality of search results by combatting spammy and low-quality content. This update includes algorithmic enhancements to prioritize surfacing helpful and relevant information while minimizing unoriginal content in search results.

The focus is on identifying pages with poor user experience or content tailored for search engines rather than human audiences. This strategic move by Google underscores the importance of creating valuable, people-centric content to improve search rankings.

New Spam Policies: Cracking Down on Manipulative Practices

In addition to the March 2023 core update, Google is introducing new spam policies to address practices that negatively impact search results. These policies target specific abusive behaviors, including expired domain abuse, scaled content abuse, and site reputation abuse.

  • Expired domain abuse: Repurposing expired domains to manipulate search rankings.
  • Scaled content abuse: Generating numerous pages solely for ranking purposes.
  • Site reputation abuse: Publishing third-party pages with minimal oversight to manipulate search rankings.

Impact on Rankings: Swift Enforcement of Manual Actions

A standout feature of Google’s March 2024 Core Update is the rapid implementation of manual actions. If a website is found to be in violation of Google’s guidelines, it could face penalties swiftly, potentially leading to its removal from search results altogether—a process known as deindexation. Google’s proactive stance underscores its commitment to maintaining the integrity of search results and penalizing sites that engage in manipulative practices.

This approach signifies a departure from the past, where penalties might have taken longer to materialize. Now, with the March 2024 Core Update, Google is taking a more aggressive stance against violations, ensuring that websites adhere to its guidelines promptly. For entrepreneurs, this means that staying compliant with Google’s policies is more critical than ever. Failure to do so could result in severe consequences for a business’s online visibility and reputation.

Real-World Example: The BNR Article

To see the real-world impact of such updates, we can look at Johannes Keuning from 27vakantiedagen.nl. His website experienced a dramatic drop in rankings following a similar update. Once prominently placed in the top search results, his site now languishes in the eighties. This plummet led to a drastic reduction in traffic from half a million visitors per month to just 70,000, and a subsequent 70% drop in revenue. For more details on this case, you can read the full article from BNR.
(Business Nieuws Radio) is a Dutch news radio station that focuses on business and financial news. It’s a well-regarded source for updates on economic developments, corporate news, and market trends in the Netherlands.

Understanding the Impact of Google’s AI Overviews on SMEs

As AI-driven content creation continues to gain traction, Google reiterates its commitment to rewarding high-quality, relevant content. The update emphasizes the importance of content that exhibits expertise, authority, and trustworthiness (E-A-T), regardless of whether it originates from AI algorithms or human editors.

However, Google’s stance on AI content underscores the need for a balanced approach. While AI technology can streamline content creation processes and enhance efficiency, it must be complemented by human insight to ensure the substance and authenticity of the content. This means that businesses must strike the right balance between leveraging AI tools and incorporating human expertise into their content creation strategies.

By prioritizing substance over superficiality, businesses can align with Google’s quality standards and enhance their online visibility. This entails investing in both technological solutions and human resources to create content that resonates with users and meets Google’s criteria for relevance and credibility. Ultimately, finding the right balance between AI-driven automation and human creativity is key to succeeding in the digital landscape shaped by Google’s March 2024 Core Update.

In addition to the March 2024 Core Update, Google’s recent introduction of “AI Overviews” has further changed the landscape of search. According to Sundar Pichai, Google’s CEO, this feature, already available to users in the United States, aims to provide AI-generated answers to a wide array of questions, effectively transforming Google Search from a traditional search engine into a search-and-answer engine.

This shift is significant for SMEs, especially those relying on organic search traffic. On one hand, AI Overviews can streamline user experiences by delivering direct answers quickly, which might enhance user satisfaction. On the other hand, it raises concerns about the visibility and discoverability of SME content. If AI-generated answers dominate the top of search results, traditional organic listings might get less traffic, impacting the exposure and reach of your content.

If Google will prefers its own Ai generated awnser above websites that have the awnser for the users question, a lot of traffic will no longer be routed towards your website.
Meaning that in order to make up for the losses you need to alocate more budget for Adspend. I don’t see SME’s winning the SEO game form the large websites and corporations.

Erik, Account Strategist House of Brands Media

Adapting to the Changes: Embracing Quality Content

As an entrepreneur or business owner, it’s essential to prioritize the creation of helpful, reliable, and people-first content. By adhering to Google’s guidelines and avoiding manipulative practices, you can safeguard your online presence and maintain visibility in search results.

Consider collaborating with content creators who understand the nuances of SEO and can produce high-quality content tailored to your audience. Platforms like WriterAccess offer a seamless blend of AI-driven capabilities and human expertise, ensuring your content meets Google’s standards while resonating with your target audience.

The Domino Effect on Advertising Costs

So, what does this mean for advertising? In a nutshell, costs are likely to skyrocket. Here’s why:

  • Increased Competition: With organic traffic dwindling, more companies will turn to paid ads to maintain visibility. This surge in demand will inevitably drive up the cost-per-click (CPC).
  • Big Players, Bigger Budgets: Large companies already dominate organic search results. With more money to burn, they’ll outbid smaller businesses in the ad space, further inflating CPC rates.
  • Shrinking Margins for SMEs: As advertising costs rise, profit margins for small businesses will shrink. Many SMEs might be forced to abandon Google Ads altogether and look for alternative ways to attract customers.

Realistic or Just a Nightmare Scenario?

Is this scenario just a fantasy, or could it really play out this way? Let’s break it down:

  • Increased CPC: This is almost a certainty. With more competition for ad space, prices will go up.
  • Shift to Other Platforms: If Google Ads become too expensive, SMEs will look elsewhere—social media ads, influencer partnerships, email marketing, etc.
  • Market Consolidation: Larger companies could consolidate their dominance, making it even harder for SMEs to compete.

The Future of SEO and Online Marketing for SMEs

So, what can SMEs do to navigate these choppy waters? Here are a few strategies:

  • Diversify Traffic Sources: Don’t rely solely on Google. Build a strong presence on social media, invest in email marketing, and explore other search engines like Bing or DuckDuckGo.
  • Focus on Quality Content: High-quality, relevant content still matters. Engaging blog posts, videos, and other media can attract traffic and build a loyal audience.
  • Leverage Local SEO: Optimize for local searches to attract nearby customers. This can be particularly effective for brick-and-mortar businesses.
  • Adapt and Innovate: Stay updated on SEO trends and be ready to adapt. Experiment with new strategies and be flexible in your approach.

Conclusion

Google’s March 2024 Core Update underscores the importance of quality content and ethical SEO practices. By staying informed about the latest updates and adapting your content strategy accordingly, you can enhance your online visibility and effectively reach your target audience.

Remember, the key to success lies in creating content that adds genuine value to users and aligns with Google’s quality standards. Embrace the human element in content creation while leveraging technology to stay ahead in the competitive world of SEO.

Sources

  1. Google Blog: “Google Search update, March 2024” – Provides insights into the March 2024 Core Update straight from Google’s official blog. (https://blog.google/products/search/google-search-update-march-2024/)
  2. Rock Content Blog: “Google Core Update March 2024” – Offers a comprehensive analysis of the March 2024 Core Update and its implications for digital marketers and website owners. (https://rockcontent.com/blog/google-core-update-march-2024/)
  3. Search Engine Land: “What we’re seeing a week into the Google March 2024 Core and Spam Updates” – Provides observations and insights into the effects of the March 2024 Core and Spam Updates on search results and website rankings. (https://searchengineland.com/what-were-seeing-a-week-into-the-google-march-2024-core-and-spam-updates-438316)
  4. She Knows SEO: “March 2024 Google Core and Spam Update” – Offers expert commentary and analysis on the March 2024 Core and Spam Updates, focusing on their impact on SEO strategies and website performance. (https://sheknowsseo.co/march-2024-google-core-and-spam-update/)
  5. Google Developers Blog: “Core update and spam policies” – Provides detailed information on the March 2024 Core Update and the new spam policies introduced by Google to improve search quality and combat manipulative practices. (https://developers.google.com/search/blog/2024/03/core-update-spam-policies)
  6. Google Developers Help Center: “Helpful Content FAQ” – Offers a FAQ section addressing common questions and concerns about the March 2024 Core Update and its impact on website rankings and search visibility. (https://developers.google.com/search/help/helpful-content-faq)
  7. Google Developers Blog: “Core update and spam policies” – Provides additional insights and updates on the March 2024 Core Update and the spam policies implemented by Google to ensure the quality and relevance of search results. (https://developers.google.com/search/blog/2024/03/core-update-spam-policies)
  8. BNR: “Drastische daling MKB-webverkeer door algoritme-update: ‘De beste plek om een lijk te verstoppen is op de tweede pagina van Google'” – Discusses the impact of Google’s algorithm update on SME web traffic. (https://www.bnr.nl/nieuws/tech-innovatie/10552972/drastische-daling-mkb-webverkeer-door-algoritme-update-de-beste-plek-om-een-lijk-te-verstoppen-is-op-de-tweede-pagina-van-google)
  9. BBC: “How Google’s new algorithm will shape your internet” – Explores the broader implications of Google’s new algorithm and how it will affect users and businesses alike. How Google’s new algorithm will shape your internet
28 Mar
SEO

The March 2023 Core Update: What Website Owners and Marketers Can Do to Ensure Their Websites Continue to Rank Well

Google’s March 2023 Core Algorithm Update: What You Need to Know

Google, the world’s largest search engine, is constantly updating its algorithms to improve the quality of search results for its users. These updates can have a significant impact on the rankings of websites, and it’s essential for website owners and marketers to stay informed about them.

In March 2023, Google released a broad core algorithm update that affected search results worldwide. The update was designed to improve the relevance, quality, and accuracy of search results. In this article, we will discuss the key features of the March 2023 core update, its impact on search results, and what website owners and marketers can do to ensure their websites continue to rank well in the new algorithm.

Key Features of the March 2023 Core Update

Google’s March 2023 core update was a broad update that affected the entire search engine. Unlike some of its previous updates, this update did not target any specific area or type of content. Instead, it was designed to improve the overall quality of search results.

One of the key features of the March 2023 core update was an improvement in the natural language processing (NLP) capabilities of Google’s algorithm. This means that the algorithm is better able to understand the intent behind search queries and deliver more relevant results. The update also focused on improving the accuracy of information presented in search results, particularly in the areas of health, finance, and other areas where accurate information is critical.

Another significant feature of the March 2023 core update was an increased focus on website authority and expertise. Google has been working on this area for some time, and the new update aimed to improve its ability to evaluate the expertise of websites and the authors of their content. This means that websites with high-quality, authoritative content are more likely to rank well in search results.

Impact of the March 2023 Core Update on Search Results

Google’s March 2023 core update had a significant impact on search results. Many websites reported changes in their rankings, both positive and negative. Some websites that had previously ranked well saw a drop in their rankings, while others saw a significant increase.

The impact of the update was felt across all industries and niches, with some industries experiencing more significant changes than others. The health and finance industries were among the most affected, as these are areas where accurate and authoritative information is essential. Many websites in these industries saw significant changes in their rankings.

Overall, the March 2023 core update was designed to improve the relevance, quality, and accuracy of search results. While some websites may have seen a temporary drop in their rankings, those that provide high-quality, authoritative content should see a long-term benefit from the update.

What Website Owners and Marketers Can Do to Ensure Their Websites Continue to Rank Well

If you’re a website owner or marketer, there are several things you can do to ensure your website continues to rank well in the new algorithm. Here are some tips:

  1. Focus on high-quality, authoritative content. The March 2023 core update was designed to reward websites that provide accurate, high-quality information. Make sure your website’s content is well-researched, factually accurate, and written by experts in the field.
  2. Build your website’s authority. The new algorithm places a strong emphasis on website authority and expertise. One way to build your website’s authority is to publish content on other authoritative websites and link back to your site. This will help to establish your site as a trusted source of information in your niche.
  3. Pay attention to user experience. Google has always placed a strong emphasis on user experience, and the new algorithm is no exception. Make sure your website is easy to navigate, loads quickly, and provides a seamless user experience.
  4. Monitor your website’s performance. Keep an eye on your website’s performance and monitor any changes in your rankings following the March 2023 core update. You can use tools like Google Analytics to track your website’s traffic and search engine rankings. If you notice any significant changes, investigate the cause and take steps to address any issues.
  5. Stay up-to-date with Google’s algorithm updates. Google is constantly updating its algorithms, and staying informed about these updates is essential for website owners and marketers. Subscribe to Google’s Webmaster Central Blog and other reputable SEO blogs to stay up-to-date on the latest algorithm updates and best practices for SEO.

In addition to these tips, there are some other best practices that website owners and marketers should follow to ensure their websites rank well in Google’s search results. These include:

  • Use relevant, descriptive keywords in your content and meta tags.
  • Make sure your website is mobile-friendly and optimized for mobile devices.
  • Use structured data markup to help Google understand your website’s content.
  • Optimize your website’s images and videos for search engines.
  • Build high-quality backlinks to your website from other authoritative websites.

Overall, the March 2023 core update was a significant algorithm update that had a broad impact on search results. While some websites may have seen a temporary drop in their rankings, those that provide high-quality, authoritative content should see a long-term benefit from the update. By following best practices for SEO and staying up-to-date with Google’s algorithm updates, website owners and marketers can ensure their websites continue to rank well in Google’s search results.

Conclusion

In conclusion, Google’s March 2023 Core Algorithm Update was a broad update that aimed to improve the quality, relevance, and accuracy of search results. The update placed a strong emphasis on natural language processing, website authority and expertise, and user experience. While some websites may have seen a temporary drop in their rankings, those that provide high-quality, authoritative content should see a long-term benefit from the update.

Website owners and marketers can ensure their website continues to rank well in the new algorithm by focusing on high-quality, authoritative content, building website authority, paying attention to user experience, monitoring website performance, and staying up-to-date with Google’s algorithm updates. The House of Brands Media article “The March 2023 Core Update: What Website Owners and Marketers Can Do to Ensure Their Websites Continue to Rank Well” provides a comprehensive overview of the update and practical tips for optimizing websites. By following these best practices, website owners and marketers can stay ahead of the competition and continue to rank well in Google’s search results.

Sources

  1. Search Engine Journal – https://www.searchenginejournal.com/google-rolls-out-march-2023-core-algorithm-update/482389/
  2. Google Support – https://support.google.com/pixelphone/thread/205950390/google-pixel-update-march-2023?hl=en
  3. Search Engine Land – https://searchengineland.com/google-releases-march-2023-broad-core-update-394316
  4. Google Webmaster Central Blog – https://webmasters.googleblog.com/
  5. Ahrefs – https://ahrefs.com/blog/google-update/
  6. Backlinko – https://backlinko.com/google-update
07 Mar
SEO, Display Advertising

Going Beyond the Basics: Advanced Techniques for Boosting Local SEO

Schema Markup and Structured Data

  • Explanation of schema markup and its importance for local SEO
  • Types of schema markup and how to implement them on your website
  • Best practices for optimizing structured data for local search

In today’s digital age, businesses need to have an online presence to succeed. Local SEO is a powerful tool that businesses can use to improve their visibility in local search results. While basic optimization techniques like optimizing Google My Business listings and building local citations can help, advanced tactics like schema markup and structured data can take your local SEO to the next level.

Schema markup is a type of structured data that helps search engines understand the content on a webpage. It provides additional information about the content of the page, such as the type of business, hours of operation, and reviews. By providing this extra information, schema markup can help search engines better understand the content and context of a page, making it more likely to appear in relevant search results.

Structured data is a standardized format for providing information about a page and its content. It uses schema markup to provide search engines with additional context about a page’s content, making it easier for them to crawl and index the page.

For businesses, structured data and schema markup can be used to provide search engines with more detailed information about their location, services, and products. This can help them to rank higher in local search results and attract more local customers.

To implement schema markup and structured data for local SEO, businesses can use a variety of tools and techniques. These include:

  1. Use the appropriate schema markup for your business type: Depending on the type of business, there are different types of schema markup that can be used. For example, restaurants can use schema markup for menus and reservations, while hotels can use schema markup for room availability and rates.
  2. Add structured data to your website’s code: Structured data can be added to the HTML code of a webpage using various formats, such as JSON-LD or Microdata. Businesses can use schema markup generators to create the code for their structured data.
  3. Optimize structured data for local search: To optimize structured data for local search, businesses can include information about their location, such as address, phone number, and business hours. They can also include reviews and ratings from customers, which can help improve their visibility in local search results.

By using schema markup and structured data for local SEO, businesses can provide search engines with more detailed information about their location and services, making it easier for them to rank higher in local search results. As a result, they can attract more local customers and increase their revenue. If you want to read more on this topic, here is a good article: https://rankmath.com/kb/schema-markup-guide/

Social Media and Local Visibility

  • Overview of how social media can impact local SEO
  • Tips for creating and sharing local content on social media platforms
  • Importance of engaging with local communities on social media

In the modern digital landscape, social media has become an essential part of our daily lives. For businesses, social media can be a powerful tool to connect with their customers and improve their online presence. When it comes to local SEO, social media can play a crucial role in improving local visibility and attracting more local customers.

Social media platforms like Facebook, Twitter, and Instagram provide businesses with an opportunity to showcase their products and services to a broader audience. By creating and sharing engaging content, businesses can build their brand and connect with local customers in their area.

When it comes to local SEO, businesses can use social media to improve their visibility in local search results.

Here are some tips for leveraging social media for local visibility:

  1. Claim your social media profiles: To get started with social media marketing, businesses should claim their social media profiles on platforms like Facebook, Twitter, and Instagram. This will allow them to start building a following and creating location-specific content.
  2. Create location-specific content: To attract local customers, businesses should create content that is tailored to their local community. This could include photos and videos of their location, updates on local events and promotions, and customer reviews and testimonials.
  3. Engage with the local community: Social media is a two-way conversation, so businesses should engage with their followers and the local community. This could include responding to customer questions and comments, sharing and commenting on other local businesses’ posts, and participating in local events and conversations.
  4. Utilize social media advertising: Social media advertising can be a powerful tool for reaching a local audience. Platforms like Facebook and Instagram allow businesses to target their ads to specific locations, demographics, and interests, making it easier to reach potential customers in their local area.

By leveraging social media for local visibility, businesses can build a strong online presence in their local community, attract more local customers, and improve their visibility in local search results.

Local Link Building Techniques

  • Explanation of local link building and its benefits for local SEO
  • Tips for identifying and reaching out to local websites for link opportunities
  • Best practices for creating and sharing local content that attracts backlinks

Link building is a crucial part of any SEO strategy, and it’s especially important for businesses looking to improve their visibility in local search results. By building high-quality, relevant links from other local websites, businesses can improve their authority and credibility in the eyes of search engines, which can lead to higher rankings and more traffic.

Here are some local link building techniques that businesses can use to improve their local SEO:

  1. Local directories and listings: One of the easiest ways to build local links is to create profiles on local directories and listings, such as Yelp, Google My Business, and Yellow Pages. These sites allow businesses to create a profile that includes their business name, address, phone number, and website link. By creating a profile on these sites, businesses can build a link back to their website while also improving their visibility in local search results.
  2. Guest posting: Guest posting on other local blogs or websites can be a powerful way to build high-quality, relevant links back to your website. By creating valuable content that is relevant to the local community, businesses can attract the attention of other local website owners who may be interested in featuring their content and linking back to their website.
  3. Local partnerships and sponsorships: Building partnerships and sponsorships with other local businesses or organizations can also be an effective way to build local links. By partnering with another local business, businesses can collaborate on content or events that are relevant to their local community, and both businesses can benefit from the exposure and links generated by the partnership.
  4. Creating local content: Creating high-quality, location-specific content can also be an effective way to attract links from other local websites. By creating content that is relevant to the local community, businesses can attract the attention of other local website owners who may be interested in featuring their content and linking back to their website.

By using these local link building techniques, businesses can improve their local SEO and attract more local customers. However, it’s important to remember that link building should always be done in a natural and ethical way, and businesses should focus on creating high-quality content that provides value to their local community.

Leveraging Reviews and Reputation Management

  • Overview of how reviews and reputation management can impact local SEO
  • Best practices for managing online reviews and responding to customer feedback
  • Importance of monitoring and optimizing local business listings on review sites like Yelp and Google My Business

Voice search is becoming increasingly popular, especially among mobile users who are looking for quick answers to their queries. In fact, according to a study by Google, more than 50% of smartphone users use voice search to find local businesses. This means that businesses need to optimize their websites and content for local voice search if they want to remain competitive in their local market.

Here are some tips for optimizing for local voice search:

  1. Use natural language: Voice search queries tend to be longer and more conversational than text-based queries, so businesses should focus on creating content that uses natural language and includes long-tail keywords that are more likely to be used in voice search.
  2. Optimize for local keywords: Businesses should also focus on optimizing their content for local keywords that are relevant to their business and location. This could include using location-specific terms in their content, such as city names or landmarks, to help search engines understand their location and improve their visibility in local search results.
  3. Claim and optimize Google My Business: Google My Business is a free tool that allows businesses to create a profile that appears in local search results and on Google Maps. By claiming and optimizing their Google My Business profile, businesses can improve their visibility in local search results and provide users with helpful information, such as their business hours and contact information.
  4. Use structured data: Structured data is a type of code that helps search engines understand the content on a website. By using structured data to mark up their website content, businesses can improve their chances of appearing in rich snippets in search results, which can improve their visibility and attract more clicks.

By optimizing their website and content for local voice search, businesses can improve their visibility in local search results and attract more local customers. With the increasing popularity of voice search, optimizing for local voice search is becoming more important than ever for businesses looking to improve their local SEO.

Conclusion

In conclusion, local SEO is a crucial part of any digital marketing strategy for businesses that rely on local customers. By optimizing their website and content for local search, leveraging social media for local visibility, building local links, and optimizing for local voice search, businesses can improve their visibility in local search results and attract more local customers.

However, it’s important to remember that local SEO is an ongoing process that requires constant attention and optimization. By staying up-to-date with the latest local SEO trends and best practices, businesses can stay ahead of the competition and attract more local customers.

If you’re looking to improve your local SEO, be sure to check out our previous article on “How to Increase Visibility with Local SEO” for more tips and strategies.

29 Jan
SEO, KeyWord Match Types

A Beginner’s Guide to Keyword Research and Targeting

Understand your target audience and buyers

Before you can delve into keyword research, it’s important to have a fundamental understanding of who your target audience and buyers are. Having a buyer persona in place will help you create content that is tailored specifically for your target demographic, increasing the chances of those visitors converting into leads or customers. To get started, think about who your ideal customer is, where they hang out online, what types of content they consume, and what words they use when searching online.

Identify potential keywords to use

Once you have an understanding of your target demographic, it’s time to start the keyword research process. To do this effectively, you’ll need to brainstorm all potential keywords related to your business, industry, and services. This will include words and phrases that people might use to search for products similar to yours. Write down all of the possibilities as a starting point for you to refine into your final list of keywords.

Evaluate keyword competition and difficulty score

The next step in your keyword research journey is to evaluate the competition and difficulty score for each of your chosen keywords. A keyword’s competition score shows you how saturated the search results are for that particular phrase – which can tell you how hard it would be to rank for that term. Difficulty score, on the other hand, gives you an indication of how competitive a keyword is for SEO purposes – telling you if it’ll be easy or hard to rank for that keyword. With both scores in mind, decide which keywords will give you the most bang for your buck.

Include long-tail keywords in your research efforts

Long-tail keywords are relatively specific keyword phrases that typically contain 3-5 words. They are generally less competitive and attract less traffic than shorter, broad search terms, but can be much more relevant to your business. Additionally, long-tail keywords are more likely to convert than short generic search terms as they target users who have a better idea of what they’re looking for. So make sure to include these in your research efforts!

Select the right balance between high-value keywords and low-volume ones to target for optimization

It’s important to select the right balance between high-value keywords and low-volume ones. High-value keywords are those that are highly relevant to your business, have higher search volumes, and may be more competitive, whereas low-volume keywords have a lower search volume and tend to be more specific. When selecting keywords for targeting, you should focus on those that bring in relevant traffic without overloading you with unnecessary clicks or losing the relevance of your content

House Of Brands Media

House of Brands Media offers an important keyword research service to help brands and businesses understand which words and phrases potential customers are searching for in order to better target those words and phrases. Our team is experienced in various search engine optimization strategies, so we can create the right content strategy that will increase traffic to your website and ultimately drive more leads and sales.

27 Jan
SEO

How to Increase Visibility with Local SEO

Optimize Your Google My Business Listing

One of the most effective strategies for increasing local visibility is to optimize your Google My Business (GMB) listing. GMB allows businesses to share their business information with customers when they search using Google Search or Maps. You’ll be able to list your location, hours, website and contact information directly on your GMB profile so potential customers can easily find you. Furthermore, make sure that all of this information is up to date and complete and don’t forget about adding keywords related to your products or services in the description section!

Ask for Online Reviews

In today’s digital age, customer reviews are a great way to increase visibility and build trust in your business. Online reviews on sites like Yelp and Google Reviews can help boost local SEO efforts by generating content for local search engines to crawl. Encourage customers to leave reviews after their purchase or service experience to help create an environment of credibility. This can also give you key insights into what customers think about your products or services and how you can improve them in the future.

Get Your Business Listed in Online Directories

An important part of any local SEO strategy is getting your business listed on online directories. These directories are essential for providing accurate and up-to-date information about your business to potential customers. It boosts visibility, attracts more visitors to your website, and helps establish trust with its potential customers. Include accurate and complete details about your business such as contact info, hours of operation, location, products/services offered, etc., and make sure to add photos and compelling descriptions to bring attention to your business.

Optimize Your On-Page Content for Local Search Terms

On-page content optimization plays an important role in local SEO. To optimize your website for local search, ensure that the content includes targeted local keywords and phrases such as city, state or region names, zip codes and other relevant terms associated with the geographic area. Focus on using these terms organically in headings, titles and meta descriptions as this will help strengthen local visibility and relevance to potential customers.

Local SEO campaign for Beautieswax A local Dutch wax salon

Generate Local Backlinks

Backlinks to your website from other local-oriented websites can help your visibility in the area. Find businesses in your area and ask them to link back to your website, which can drive customers and increase web traffic. Additionally, You can also post content and comments on local blogs, news outlets, and review sites to generate interest and attract attention from potential customers.

House Of Brands Media Belgium

Does your business need help getting discovered in your local area? House of Brands Media Belgium is experienced in helping businesses grow through local SEO. This powerful tool not only increases visibility but helps attract more customers specific to the geographic area. We use strategies such as geotagging, localized keywords, and online reviews for maximum search engine optimization. Whether you have a brick-and-mortar store or other service-based establishments, our team can help set up an effective local SEO marketing campaign to get you noticed!