Stop the Scroll: How to Hook Homebuyers, Builders, and Clients in 3 Seconds
100 Hooks - Your Cheatsheet to Success

100 Hooks - Your cheatsheet to great titles | HOBM™

In marketing, your hook is everything. It’s the line that gets people to stop scrolling, click your ad, or read your email. In the housing industry—where everyone from architects to contractors is competing for attention—mastering hooks isn’t optional. It’s survival.
Similar to a catchy chorus in a song, a marketing hook aims to make an advertisement or message memorable and enticing from the first encounter.

The role of a marketing hook is crucial in today’s competitive advertising landscape, as it helps a brand stand out and encourages consumers to engage further.

Hooks can take various forms, such as intriguing questions, compelling imagery, or surprising facts, each designed to spark interest and guide consumers through the marketing funnel—from initial awareness to eventual loyalty.

Video Marketing in 2025 – Still Relevant for Real Estate, Architects, and Builders?
20 Tips On How To Use Your Video Podcast As A Marketing Accelerator

Yes, it still works—and in fact, it works better than ever. In 2025, clients don’t just want to read about your latest projects. They want to see the textures, feel the light in a space, and watch your ideas come to life. Video marketing, especially in podcast form, builds connection, authority, and trust. It’s not just about pretty footage; it’s about smart storytelling that converts views into inquiries.

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