Mastering Backend Order Handling & Stock Management
You’re in the driver’s seat when it comes to stock management — whether you’re handling physical inventory or producing on demand. This crucial step directly connects your products to your customers, ensuring a seamless and efficient shopping experience. However, managing stock and order fulfillment comes with its own set of challenges and opportunities. You’ll need to navigate issues like inventory accuracy, timely fulfillment, and customer satisfaction—all while balancing costs and operational efficiency.
Most businesses leverage e-commerce platforms such as Shopify, WooCommerce, Magento, and BigCommerce to streamline their sales processes. These platforms provide a range of tools to help you manage everything from inventory and orders to customer interactions. At House of Brands Media, we specialize in optimizing Shopify and WordPress/WooCommerce setups. Whether you’re looking to fine-tune your inventory management or enhance your order handling, we’ve got the expertise to help you make the most of your chosen platform.
For a deeper dive into how to stay ahead in today’s competitive landscape and keep your brand at the forefront of customers’ minds, check out our article on Mastering the Omni-Present Strategy in 2023: Keeping Your Brand Top of Mind. This guide offers valuable insights into maintaining a strong brand presence across various channels, which is crucial for driving sales and staying competitive.
Advantages and Challenges of Managing Your Own Point of Sale (POS)
| Pros | Cons |
| No platform fees: Keep 100% of your revenue. | Trust-building: Harder to establish trust |
| Full control over customer data: Leverage insights for personalized marketing. | Limited reach: Potentially fewer eyeballs on your products. |
| Customizable shopping experience: Tailor the customer journey. | Maintenance costs: Responsible for all backend systems and updates. |
Managing your own (Point of Sale) POS gives you a direct connection to your customers, but with great control comes great responsibility. This is where our strategy kicks in, ensuring you’re not just maintaining but excelling in every aspect.
The Power of Channable Feed and Data Management (Yellow Section)
Now, let’s turn your product feed into a well-oiled sales machine. By importing your product feed into our system, we prep the data for export to various marketplaces.
Understanding Marketplaces
Marketplaces like Amazon, Bol.com, and Google Shopping aren’t just popular—they’re thriving ecosystems where customers are already searching for products. But here’s the catch: these platforms are designed to present a wide range of similar products, making it easy for buyers to compare options. So, while these platforms gather a lot of interested buyers in one place, standing out is key. Success comes down to optimized titles and compelling product images that catch the eye and differentiate your products from the competition.
Here are two examples of Good v.s bad product images (credits: https://www.squareshot.com/post/11-product-photography-mistakes) I highly recommend reading this article as Pylyp gives great examples of good vs bad product photography, which is a key factor in e-Commerce.
Feed-Mapping
Each marketplace has its own set of rules and formats for importing product feeds. Think of it as speaking different languages to different audiences—feed-mapping is your translator. It ensures your products are displayed correctly on every platform, minimizing errors and maximizing your reach.
Rule-Based Feed Improvements
Why settle for just listing products when you can optimize them? With rule-based feed improvements, we can fine-tune your product titles for better visibility, dynamically adjust pricing to stay competitive, and even exclude underperforming products. Plus, we can tailor shipping options to specific marketplaces, giving you a competitive edge while keeping your margins healthy.
Leveraging Organic Placement for Data-Driven Insights
Organic placement does more than just boost visibility—it provides a treasure trove of data on how your products perform compared to similar items. With insights from Channable, you can take this a step further. Channable Insights allows you to import revenue and cost data from various channels within a specified date range. This tool can then calculate key metrics like ROAS (Return-On-Ad-Spend) and CPS (Cost Per Sale) at the product level.
Whether you’re using CPC (Cost Per Click) models with platforms like Google Shopping, Amazon Ads, and Bol Ads, or CPS (Cost Per Sale) models with channels such as Amazon, Beslist, Bol.com, Cdiscount, eBay, fonQ, Fnac, Blokker Connect!, Real, and ToBeDressed, Channable Insights can be a game-changer. For CPC insights, you’ll need integrations with Google Ads, Amazon Ads, or Bol Ads, while CPS insights require an order integration.
By leveraging these insights, we can experiment with different titles, images, and strategies to see what resonates best with buyers. We can also set up advanced rules to group high-performing products and concentrate our advertising efforts where they’ll have the greatest impact. This approach not only helps in reaching buyers effectively but also in continuously optimizing to drive more sales. Check out the graph below to see which data can be retrieved from different platforms and how it can be calculated for both CPC and CPS models.
More On Channable Insights can be found here
Dynamic Advertising: Turning Data into Action
But why stop there? The real magic happens when we turn your marketplace data into actionable insights—a process known as performance-based segmentation. By feeding this data back into Channable, we can identify your top-performing products and give them an extra boost through dynamic advertising, keeping them at the top of search results.
On the flip side, if a product isn’t performing well, we can tweak it or even exclude it from campaigns altogether. This approach isn’t about spending more; it’s about spending smarter. With real-time data at our fingertips, we make sure every Euro you invest is working harder for you.
To dive deeper into the benefits of performance-based segmentation, check out this article on campaign efficiency by Channable.
Ready to Unlock Your E-Commerce Potential?
This strategy isn’t just about boosting sales—it’s about optimizing every aspect of your business for maximum efficiency and impact. With data-driven insights and algorithmic automation, we’re equipping you to stay ahead of the competition and fully capitalize on every opportunity in today’s e-commerce landscape.
Let’s take the next step together and make your products stand out on every platform. Feel free to reach out, and let’s discuss how we can tailor this strategy to meet your unique needs.
Best regards, Erik Bos House of Brands Media