26 Apr
Uncategorized

Case Study: e-Commerce – Effective Conversions through Targeted Ad Campaigns

Overview

Screenshot Google Ads Case Study Webshop - eCommerce

Overview

Summer Gray, an e-commerce platform specializing in unique, hand-drawn wallpaper, conducted a targeted Google Ads campaign in March 2024. This campaign was designed to specifically reach a selected audience, leading to notable conversion performances.

Campaign Objectives

The primary goal for Summer Gray was to enhance online sales by maximizing the number of quality leads and driving conversions through their e-commerce site. The campaign focused on attracting customers interested in premium, unique wallpaper.

Execution

The campaign ran from March 1 to March 31, 2024, achieving the following results:

  • Targeted individuals: 1530, with carefully selected targeting to attract the right customers.
  • Conversions: 166, underscoring the campaign’s effectiveness in attracting engaged and ready-to-purchase visitors.
  • Clicks: The campaign generated a total of 707 clicks with a cost per click of just €0.23.

A great experience

We have a great collaboration with House of Brands where we have already seen the benefits of their expertise.

They have been clear, structured and great communicators throughout our collaboration and it’s good to know that a core part of our company is now in safe hands.

Good job all!
Edward Davies
Owner Summer Gray

Financial Results

  • Total advertising expenditures: €1220, strategically spent to optimize e-commerce performance.
  • Google Ads management costs: €595, an investment in professional campaign management and optimization.
  • Cost per conversion: €7.30, significantly contributing to a high ROI given the average order value of €900 per customer.

Analysis and Results

This Google Ads campaign for e-commerce not only increased visibility and reach for Summer Gray but also realized significant sales growth. The targeted approach resulted in a high conversion rate and strong revenue increase, demonstrating that a well-thought-out digital marketing strategy is essential for e-commerce success.

Conclusion

The case study of Summer Gray illustrates the potential of targeted digital advertising to significantly boost e-commerce sales. Through a combination of strategic targeting, creative ad designs, and effective budget allocation, Summer Gray has proven that investing in Google Ads is a valuable strategy for e-commerce businesses looking to expand their market and strengthen their sales.